DASSAULT
FALCON

Client

DASSAULT FALCON

Location

Monterey, California, USA

Agency

Youville Haussmann Park

Year

2024

Team

Creative Dir.: Andy Barril
Scenographer: Elise Marchal
Production: Marwan Choueiri & Laurie Perron

At The Quail in Monterey, California, a 16’ x 16’ platform was designed for Dassault Falcon to showcase their luxury jet. Inspired by the concept of a runway, the linear layout of the platform symbolized a plane's takeoff path.
The space featured a scale model of the Falcon jet, enhanced by dynamic video displays and interactive content. Two intimate lounges provided stylish areas for guests to engage with the brand. The installation successfully attracted high-profile visitors, boosting brand engagement and generating valuable connections for Dassault Falcon.