AUDI
PITCH
Client
AUDI
Location
San Miguel Ameyalco, Mexico
Agency
Youville Haussmann Park
Year
2024
Team
Creative Dir.: Andy Barril
Experiential designer: Catherine Swierzynski Scenographer: Elise Marchal
Project Title: Audi Mexico Pitch Presentation
Location: Mexico Drive Resort
Duration: 4 days
Audience: 160 participants
Description:
Developed and presented a compelling pitch for Audi Mexico at the prestigious Mexico Drive Resort, designed for an audience of 160 attendees. The project focused on showcasing Audi Sport through the lens of the brand’s taglines: "Performance is an Attitude" and "Future is an Attitude."
Conceptually, the pitch emphasized the seamless integration of cutting-edge vehicle engineering with the driver’s performance mindset, encapsulating the essence of Audi Sport as a synthesis of man and machine. By highlighting the precision engineering of Audi vehicles and the high-performance attitude of their drivers, the presentation effectively illustrated how Audi Sport epitomizes the perfect harmony of technology and human expertise.
