GRACE DE MONACO

Client

Grace de Monaco

Year

2021

Location

Monaco

Agency

Youville Haussmann Park

Humanise

Since 1982, the Princess Grace Foundation has been continuing the legacy of the princess by supporting emerging artists in theatre, dance, and film.

Continuing with the wish to help more, The Foundation wanted to create an immersive installation in Monaco to introduce their new luxury brand Grace de Monaco, in spring 2021.

The event was also an opportunity to launch the brand's perfume, which is the first for Grace de Monaco product line.