EXPERIENTIAL POP-UP
Client
Secret brand
Agency
Youville Haussmann Park
Location
Toronto, ON, CA
Partners
Gentilhomme
Year
2021
Team
Creative Dir.: Andy Barril & Gary Bettan
Scenographer: Elise Marchal
Artistic directors: Eric Dizon & Joey-Christophe Gravel
The pop-up takes place at a parking area in downtown Toronto.
The inviting and mysterious entrance captures pedestrians' attention.
Inside the temporary structure, you discover the brand through playfulness while motion sensors allow participants to be at the center of the immersive experience.
Through interactivity, innovation, technology and design, we create a space where the brand is brought to the next level leaving participants with memorable souvenirs.
After the experience, we are inviting people to continue their journey to the Flagship store with an augmented reality path to find their way.
