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EXPERIENTIAL POP-UP

Client

Secret brand

Year

2021

Photo

Youville Haussmann Park

Location

Toronto, ON, CA

Agency

Youville Haussmann Park

Partners

Gentilhomme

The pop-up takes place at a parking area in downtown Toronto.


The inviting and mysterious entrance captures pedestrians' attention. 

Inside the temporary structure, you discover the brand through playfulness while motion sensors allow participants to be at the center of the immersive experience.

Through interactivity, innovation, technology and design, we create a space where the brand is brought to the next level leaving participants with memorable souvenirs.

After the experience, we are inviting people to continue their journey to the Flagship store with an augmented reality path to find their way.

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