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MERCEDES-BENZ F1 RITZ-CARLTON PARTY
Client
MERCEDES-BENZ CANADA
Location
Montréal, QC, CA
Agency
Youville Haussmann Park
Year
2024
Team
Creative Dir.: Andy Barril
Experiential designer: Catherine Swierzynski
Production: Ilana Solere & Madison Ghelfi
In June 2024, the Mercedes Benz elite space at the Ritz Carlton's annual F1 party was transformed into an exclusive private club, inspired by the timeless elegance of the 1950s. The second floor was reimagined as a theater-style venue. Live bands played throughout the evening, enhancing the authentic atmosphere, while the decor echoed the sophistication and heritage of Mercedes Benz. Every detail, from the lighting to the furniture, was carefully curated to create an immersive experience that embodied the brand's signature elegance and sense of timelessness
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